I opened Viva Diva in 1997 in Downtown San Rafael, north of San Francisco in beautiful Marin County, after starting in the business as a sales rep for several contemporary clothing lines. I loved the idea of establishing a creative, fashion-friendly environment reminiscent of visits with a close friend. My goal was to create a space that I had not yet encountered, namely one that was fun, encouraging, honest and with a true “girlfriendy” vibe. 

The Viva gals are constantly sourcing new looks and new lines that offer the best-quality contemporary styles with the biggest bang for their buck. We are all about easy, cool fashion. At Viva Diva, we believe in real-girl, wearable looks that are flattering and versatile, as well as comfortable and totally classic. A perfect combination of new well-chosen essentials and fabulous statement pieces arrive daily, making it easy to build upon and expand your Viva Diva wardrobe from season to season.

Cheers, Amy 

Viva Diva Boutique, 1327 4th St., San Rafael CA 94901. Phone, 415.256.8380


Our store hours are Monday through Wednesday 11-5; Thursday through Saturday 11-6; and Sunday 12-5