jewelry & accessories

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Gorjana, Long Layering necklaces
from $70.00 Gorjana, Long Layering necklaces
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Ettika, Leather-wrapped brass earrings
$54.00 Ettika, Leather-wrapped brass earrings
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Chibi Jewels, Large Tribal Crescent necklace
$94.00 Chibi Jewels, Large Tribal Crescent necklace
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Chibi Jewels, Crescent and Blossom Necklace
$142.00 Chibi Jewels, Crescent and Blossom Necklace
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Chibi Jewels, Lone Arrow necklace
$66.00 Chibi Jewels, Lone Arrow necklace
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Janna Conner, Double brass chain and stone necklace
$86.00 Janna Conner, Double brass chain and stone necklace
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Nashelle, Mixed metal Hoops with Spikes
$84.00 Nashelle, Mixed metal Hoops with Spikes
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Streets Ahead, Tribal Beaded and Leather Cuffs
from $44.00 Streets Ahead, Tribal Beaded and Leather Cuffs
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Samanca, Semi-precious Layering Necklace
$42.00 Samanca, Semi-precious Layering Necklace
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Chibi Jewels, Diamond cuff
$60.00 Chibi Jewels, Diamond cuff
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Chibi Jewels, Moroccan Skyline cuff
$74.00 Chibi Jewels, Moroccan Skyline cuff
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Natalie B, Coral and/or Turquoise Brass Rings
from $70.00 Natalie B, Coral and/or Turquoise Brass Rings
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Natalie B, Mixed Metal Cuff with Stone
$98.00 - Sold Out Natalie B, Mixed Metal Cuff with Stone
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Natalie B, Big Embossed Copper and Brass cuffs
$138.00 Natalie B, Big Embossed Copper and Brass cuffs
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Whitley, Long pendant necklace
$86.00 Whitley, Long pendant necklace
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Ceek, Pyramid Studded Earring
$60.00 Ceek, Pyramid Studded Earring
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Kris Nations, California State Pride Necklace
$46.00 Kris Nations, California State Pride Necklace
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Whitley Designs, Leather wrapped earrings
$80.00 Whitley Designs, Leather wrapped earrings
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Chibi Jewels, Pyramid cuff
$54.00 Chibi Jewels, Pyramid cuff
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Chibi Jewels, Full Moon cuff
$50.00 Chibi Jewels, Full Moon cuff
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Chibi Jewels, Stargazing cuff
$50.00 Chibi Jewels, Stargazing cuff
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Chibi Jewels, Moonlighting cuff
$50.00 Chibi Jewels, Moonlighting cuff
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Sergio Gutierrez, Liquid Metal bracelets
from $68.00 Sergio Gutierrez, Liquid Metal bracelets
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Natalie B, Harmony ring
$58.00 Natalie B, Harmony ring
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Ceek Jewelry, Sideways Cross necklace
$56.00 Ceek Jewelry, Sideways Cross necklace
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Natalie B, Brass Horn necklace
$110.00 Natalie B, Brass Horn necklace
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Chibi Jewels, Arrow cuff
$46.00 Chibi Jewels, Arrow cuff
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Chibi Jewels, Native Cross cuff
$54.00 Chibi Jewels, Native Cross cuff
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About Us

I opened Viva Diva in 1997 in Downtown San Rafael, north of San Francisco in beautiful Marin County, after starting in the business as a sales rep for several contemporary clothing lines.  

I loved the idea of establishing a creative, fashion-friendly environment reminiscent of visits with a close friend.  My goal was to create a space that I had not yet encountered, namely one that was fun, encouraging, honest, and “girlfriendy.”  

My assistant buyer and store manager, Bri, and I are constantly scouring the markets for upcoming looks and trends that will work for our Nor Cal ladies. We search for lines that offer the best-quality contemporary styles with the biggest bang for their buck. This gives Viva Diva a great balance of high quality and hot trends. 

Viva Diva is all about sexy, contemporary fashion, and a true “girlfriendy” vibe.  

Cheers, Amy

Lifestyle photos, Sasha Gulish Photography


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